Infographic: Which Website is Right for My Business?
Monday, September 7th, 2015
So your business is thriving and it’s time for you to get online. You’ve asked friends, and web design companies what type of website would suit your business needs, but the only response you get is “it depends what you want to do” and a blank stare. This infographic is a basic breakdown of three types of web design so that you can answer the “which website is right for my business?” question yourself!
Which website is right for my business?
This question has plagued the minds of businesses on precipice of getting a new website, and those wanting to update an existing website.
While we usually have a good idea of what we want it to look like, some don’t really know the possibilities when it comes to functionality and properly fulfilling your website goals.
Of the three website types we’ve identified, each fulfils a very particular role online. Identifying which type your website needs fall into is relatively easy – and will help your web designer create a website that is exactly what you need.
Selling products and services through your website
E-commerce websites are one of the more complicated types as they are generally more expansive and related very specifically to your business. Websites like Amazon sell all sorts of products, and visitors can add items to their card, enter their billing details, and pay for their selection.
Generally these websites have:
- a home page, where you can display promotional products, top sellers, products on sale, etc.;
- an about us page, which tells visitors to your website about who you are as a business;
- store page which displays the products or services you have on offer; and
- a contact us page, where visitors can inquire.
This type of website is ideal for you if you have a fairly substantial product range and you want to either sell these through an online store, or supplement the sales at your physical store, with an online option.
Displaying your products and services on your website
Sometimes also used as an online portfolio, these types of website also aim to sell products and services, but rely more on contact or inquiries to make sales, rather than having the option of buying online. Our sister company, Gethits, uses this type of website to list the services they offer.
Generally these websites have:
- a home page, where you can display a taste of your rpducts or services and encourage contact;
- an about us page, which tells visitors to your website about who you are as a business;
- a gallery or listing pages which display the products or services you have on offer; and
- a contact us page, where visitors can inquire.
This website is ideal for your business if you have a number of services that are charge on a quote-by-quote basis, or, for example, sell products that are made to order.
Providing information about your company on your website
Informational website like Wikipedia are typically popular with organisations and businesses that need an online presence, but do not want to sell or list products or services on their website.
Generally these websites have:
- a home page, where you can display introductory information to lead visitors to the parts of your website you want them to visit;
- an about us page, which tells visitors to your website about who you are as a business; and
- a contact us page, where visitors can inquire.
An informational website is ideal for your business if you are looking to let people know who you are and make contact online.
But isn’t there anything else?
The simple answer is yes. Your website will have numerous other pages that display information, or provide an interaction, for your visitors to engage with.
Web design is a very individualised service, and a good web designer will work closely with you and your business needs to create the perfect online space for your company.
Still not sure which type of website is right for your business? Get in touch with us and we’ll help you out.